23 July 2024 in Amazon Brand Management

How to Sell Jewelry On Amazon

How to Sell Jewelry On Amazon
How to Sell Jewelry On Amazon

Amazon allows people to sell anything by following the criteria necessary to run a business successfully. Online selling on Amazon is an effective way of selling people to earn their desired money. The jewelry industry is growing and will be worth over $266 million in 2027. 

So, if you have decided to sell jewelry on Amazon, then it’s a wise decision. However, complete information and knowledge about Amazon’s business is necessary. Now, you might be thinking, what should be the necessary steps? Well, let’s take a look at the complete guide. 

How do you sell jewelry on Amazon? 

Amazon expects sellers to follow certain requirements when selling their jewelry items. These requirements ensure the quality, consumer satisfaction, and branding of products that customers want to buy. The sellers, without approval, cannot sell Fine jewelry on Amazon. Amazon makes it compulsory to get approval to see that the products are high in quality and that the listing is upgraded to meet all the applicable requirements. 

General requirements to sell jewelry 

The products should be authentic and sold as listed while categorizing through images, text, and descriptions. The products should follow Amazon’s Categorization of Fine Jewelry guidelines. Trademark violation is strictly prohibited on Amazon. You can only sell your jewelry if you are sure the items will perfectly fit the Amazon Brand Registry.  The prices shouldn’t increase by $300,000 in the jewelry category. 

Seller Requirements 

Sellers should have a professional plan after approval. They must meet the performance criteria; otherwise, the application will be rejected.  The titles, descriptions, and images must be suitable for all ages. 

Jewellery listed on Amazon will be classified as either a ” fine” or fashion. ” It depends on the materials. The incorrect list will be rejected or removed from your selling privileges.

If we talk about the product’s quality criteria, then all the products should be new and shouldn’t be vintage or pre-owned. The products have to get approval from Amazon’s Jewelry Quality Assurance Standards. You can follow the simple steps if you haven’t yet approved it.  Just log in to your sell account.

  • Click on ” Add a Product.” 
  • look at the existing jewelry item and then select ” Request for approval” 
  • Complete the application form and submit it. 
  • You can check the terms and conditions before submitting. 

After you approve your application, the next step is to sell the jewelry. But it does not end here. Certain things should be considered before setting up a listing on Amazon. What are these things? 

Tips to build a listing 

  • Title and description: The title and description of any item should be unique and attractive. Make sure to add all the relevant information.
  • Images and videos: These help attract customers and give a clear view of your items through videos and images. 
  • Customer reviews: People often check the reviews to ensure reliability. So, add positive responses. 
  • Star Rating: The rating determines the value of the items and allows buyers to ensure the quality by evaluating through rates.
  • Inventory: Inventory will help you to determine what items are available and need to be updated. 

Other tips for selling jewelry on Amazon

Selling jewelry on Amazon is not as tough as it seems. All you have to do is to follow some simple steps. 

Create an Account:

If you do not have an account, the first step should be creating one. You can visit the Amazon Seller Account and see the instructions. If you are starting a business to sell less than 4o Items, then an Individual account will be perfect for you. Otherwise, you can move forward with the professional plan. 

Set your account:

After creating an account, the next step is to add business information, bank account details address, and tax information.  

Listing should be Optimized: 

There will be thousands of jewelry items on Amazing. So, make sure your listing should be in a way that is shown to the customers. But how? 

You can add perfect descriptions and accurate and detailed information about your items. All you have to do is identify the items relevant to the research. 

Fulfill orders:

It would be best if you had an idea about how to fulfill the orders that a customer is asking for. You can handle fulfillment by yourself or use Amazon Fulfilment services.

Manage your account: 

You must manage your account by monitoring sales, customer inquiries, and any issues.  

Images that look professional: 

Images and videos are the perfect advertising tools that help you grab your customers’ attention, as people cannot touch the products to check their quality. So, all the things that help them will be images. The more your images enhance the visibility and recognition of your items, the more it will help customers buy them. 

Use competitive Prices:  

There are a lot of people who always look for affordable items on Amazon. Until and unless your items are truly unique and high in quality, make sure to use lower prices because it also puts your listing at the top of searches.

FAQs:

Q: Is it worth it to sell jewelry on Amazon?

Answer: If you follow the best strategies, then it can be very beneficial for you. You can earn high profits because jewelry is a demanding accessory for people. 

Q: Is jewelry restricted on Amazon?

Answer: Although Amazon does not restrict it, you must get permission to access certain gated categories, including jewelry, dietary supplements, groceries, and watches.

Q: What is the best platform to sell jewelry online?

Answer: Amazon is undoubtedly the best platform for starting your jewelry-selling business, but other platforms allow you to start your own business. These include’’ Etsy, eBay, Bonanza, etc.




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