So, have you decided to launch your brand by choosing Amazon’s platform? That’s a great idea because no one can compete with Amazon’s searches and results. No doubt that numerous of the biggest brands are running their business on Amazon, but if you started as a small company or individual seller, then Amazon can facilitate your business too.
Selling apparel is a very lucrative business but with challenges. If you want to be successful then you have to think out of the box and make your listing more prominent and bigger than others in the market. Let’s learn how to sell apparel on Amazon and how beneficial this business can be for you.
Is Amazon a good platform for selling apparel?
If you are interested in selling clothes and looking for a platform where you can reach millions of buyers at a time, then Amazon can be the best choice for you. Amazon has become a top seller of Apparel in the world. People love buying clothes from Amazon because they know they will get the best quality clothes from here. So, undoubtedly Amazon will be the perfect platform to run any business successfully.
In 2020, storefronts earned $41 billion selling clothes on Amazon. The number of sales and earnings has continuously grown. The top sellers on Amazon have earned millions of dollars through business. You can also make any of your desired money through the apparel business. According to recent research, estimated that 87% of Amazon sellers are making profits on a larger level with an average profit margin of 20%.
How to sell AmazonApparell on Amazon?
To sell apparel on Amazon is very simple. All you have to do is follow some simple steps.
Choose Fulfilment Method
You can choose fulfillment methods to decide how your customers get their orders. You can choose Fulfilment by Amazon, which means Amazon will be responsible for shipping your orders and timely delivery. Amazon itself handles all the inventory Storage, packaging, shipping, and returns. Amazon by Merchant means you can manage everything and ensure that the packaging is accurately and securely packed.
Choose a Business Model
You can choose your desired models. Usually, Amazon gives four types of models.
Private Label
You can easily create a brand of clothes or apparel and become a first-party seller on Amazon. You have to pay the initial investment and will be responsible for brand marketing. You will be the manufacturer who creates the garment with your branding and specifications.
You list the clothing item on Amazon under your brand name.
When a customer purchases the item, Amazon fulfills the order through their Fulfilment by Amazon (FBA) program (optional, but common).
Retail arbitrage
Here, you can buy the clothes at discounted prices and resell them to Amazon for makeup. Arbitrage requires a good budget.
Wholesale
You can buy the clothes in bulk and can sell them on Amazon. All you have to do is get approval for any brand you want to offer.
Create an Amazon Account
You will need an account apart from your buyer’s to sell your apparel. Be sure to read all the terms and conditions while creating an account.
Create a product listing.
Once you get your approval, you can create a listing on your account. Listing is an important step.
For each item in your clothing line, you’ll create a separate product listing on Amazon. Each listing should include:
- High-quality photos showcasing the clothing from multiple angles, ideally on a model.
- A detailed and informative product description. This should include details like material, size chart, care instructions, and any unique features.
- Relevant keywords that potential customers might use to search for your clothing.
- An accurate and competitive price.
Optimize Your Listings
Once you’ve created your listings, you can optimize them to improve their visibility in search results. This might involve using relevant keywords throughout the listing, running Amazon PPC (pay-per-click) ads, and getting positive customer reviews.
Tips for selling clothes successfully on Amazon
- Market Research: The first and foremost step is to identify what people are demanding. Ads latest designs that attract the buyers.
- Optimize the listings: You should optimize your listing by adding images videos and whatever you think will help to increase the interest of the customers.
- Market your products: You can market your brand by using social media or advertising and PPC strategies also work for you.
- Excellent customer service: Ensure your timely delivery and respond to the queries of the customers.
Standardized Apparel Value
If you wish to start a clothing and apparel business on Amazon in 2024 then you should have a great knowledge about the standardised Apparel Value. Don’t know? No worries! I have simplified it to grasp and digest it easily.
Plus, I will tell you how to implement it in your business practically:
From now on, clothing sizes on Amazon will be more consistent across different brands. Instead of using the old way to describe sizes (like S, M, and L, but maybe with different measurements), you should now stick to the standard list.
This will include things like body type (regular, slim, etc.) and height (short, tall, etc.) This way, your customers will be able to compare sizes between different clothes more easily and hopefully find the perfect fit! So, you should also make sure to add the aforementioned labels for your clothes rather than S, M, or L as before.
Apparel size attributes and requirements
After you select values for these two attributes, a specific set of values will populate for the attributes listed in the following section.
- Target Gender: Although there are dozens of genders in the world only the valid genders are:
Valid values: Male, Female, Unisex
- Age Range Description: You need to provide the age range for which the product is intended.
Valid values: Adult, Big Kid, Little Kid, Toddler, Infant
Size attribute examples and details
- Imagine each clothing size (like S, M, L) has its little box on Amazon.
- You just tap on your desired size (like chest width or waist size), and Amazon puts them together in a way that’s easy for customers to understand (like “Medium”).
- For some clothes (like shirts), there might be extra options for neck size and sleeve length.
- No matter the clothing type, the instructions and available variations will be the same, and the seller has mentioned all the available sizes.
These additional clothing instructions will help you get a competitive edge over those who have no idea about it and also show you are more compliant and credible in the sight of Amazon.
Amazon is the biggest online marketplace where billions of people visit and buy things. The top sellers of Amazon who have acknowledged everything are earning their desired money through the businesses. Selling clothing is a brilliant idea if you keep in mind all the necessary things that can either give you profits or losses. By following the steps you can start your business.
FAQs(Frequently Asked Questions)
Q: Is selling clothes on Amazon worth it?
Answer: According to recent reports, 87% of Amazon’s Clothing sellers are profitable, and 37% say they have average profit margins of over 20%. So, selling clothes on Amazon is a very lucrative business, and you can earn a hefty amount of money through this.
Q: Can I sell second-hand clothes on Amazon?
Answer: Amazon allows its users to resell the items. But you have to be sure about whatever you have listed. The items should be in good condition to be sold.
Q: Can I sell two brands on Amazon?
Answer: Yes, we have three registered brands with one seller account. They can each have a storefront associated with the brand. Do not confuse Brand Storefront with Seller Store.