Case Studies

Case study on organic growth and strategic expansion

Achieving the desired results in Amazon’s competitive marketplace requires many strategic plans. One can get the desired results by using the best product expansion and effective marketing of the products.  We are saying it because we earned our position by following the most suitable strategies. Our journey starts with a net profit of $8k, and we convert it to $50k. Do you want to know how? Well, no worries, we’ll talk about how we get profits and the secret of our success. You can also get huge profit margins if you are on the right track. And what is it? Let’s discuss.

Our Journey 

We began our journey by focusing on launching the new products that were ranking. The products give us minimal probable profits at the start. But we continued with them to get started.  We put our efforts and ranked our products that significantly boost our business visibility and expansion.

Year of Expansion

The following year was crucial for us because it was marked by expansion. Our revenue increased by 50%, so we targeted more keywords. We targeted different kinds of keywords and got maximum traffic. This effort led us to a 380% growth in our net profit. We followed these key strategies:

• Product Expansion: We add new variations for successful designs. 
• PPC Advertising: We invested in several PPC (Pay-Per-Click) campaigns to boost our visibility. 
• Competitive Offers: We ensure we sell our products in the competitive marketplace. 
• Value of money: We ensure that our customers are getting worth-the-money products. This encourages our customers to buy from our platform again. 

Year of Organic Growth

As our products ranked and expanded, we shifted our focus to optimizing advertisements. The fundamental strategy that helped us immensely was ” Cannibalization of Organic sales by PPC sales” on the ranked keywords. We refined our PPC and relocated the savings to give more benefits to our customers. We witnessed a vast selling rate, so the advertising costs decreased automatically. This approach resulted in 70% YOY  growth in net profit. 

Optimizing Advertising

• Avoiding Cannibalism: We reduced the PPC expenses on keywords in that area where our keywords were already ranking. 
• Customer satisfaction: We reinvest PPC savings into customer benefits and the best Prices. 

Recommendations and Lessons We Learned

In our journey, we emphasize the importance of taking a long-term view of organic growth before starting anything. Our case study concluded that success is possible if you carefully expand your products. 

Proven strategies to increase the sales margin:

Expand carefully: One of the most important things to remember is that you should carefully add different product variations.
Invest in PPC: Advertisements will boost your initial product visibility and help reduce unnecessary spending.
Competitive prices: To retain and attract customers, ensure you provide value for money.
Long-term planning: If you want sustainable growth, be patient and plan the strategies. 

So, if you are struggling to boost your sales, consider these strategies the best way to achieve huge profits. Our journey from $8k to $50k net profit clearly defines the effectiveness of our valuable approaches. So, are you ready to boost your business? Then, you can evaluate your current strategies and identify the areas of improvement. We assure you that by implementing these tips and tricks, you can get your desired results within a minimum time.