Transformed a Small E-commerce Business Into a Big Shark in the competitive marketplace by boosting the conversion rates

A small business specializing in Hardware and Tools gets huge profits from our strategic solutions to boost their sales. The brand gets an immense profit by revamping its Amazon Accounts with the help of FBA Bros.

Challenges we faced:

1. Stagnant Sales: The client’s sales had plateaued at $21,000, and they were struggling to break through this barrier.
2. High Advertising Costs: Advertising costs were consuming a significant portion of their budget due to low selling price, totaling $4,817, and diminishing profitability.
3. Low Net Profit: With a net profit of only $360, the client was operating with a limited margin for growth and reinvestment.

Plan of Action:

Our team makes a comprehensive strategy to address these challenges and drive substantial improvements:

Packaging Size Optimization (FBA Fees): We evaluated the packaging dimensions and worked with the client to reduce them, resulting in a 15% reduction in FBA fees.

Competitive Pricing: We conducted a thorough market analysis and adjusted pricing strategies to compete effectively with top sellers. As a result, the client reduced prices by 10% while maintaining profitability.

Ranking Strategies and PPC Optimization:

• Leveraging our expertise in Amazon’s algorithms, we implemented effective ranking strategies. This led to a significant increase in organic orders, reducing the client’s reliance on costly PPC advertising by 25%.
• Amazon Posts: Leveraged Amazon Posts to boost product visibility and engage customers with compelling content.
• Attribution Links for External Traffic: Utilized customized attribution links to drive external traffic, expanding the customer base and increasing sales.

Listing Optimization

• We completely revamped the product listings, focusing on making them more problem-solving-oriented to address buyer needs and concerns.
• Rigorous A/B testing was conducted to refine listing elements, ultimately increasing conversion rates by an impressive 12%.

Results We Bought

1. Sales Improvement:
   • Within just six months, the client’s sales skyrocketed from $21,000 to a remarkable $34,000.
   • Percentage increase: 61.9%.
2. Advertising Cost Reduction:
   • Our strategic optimizations resulted in a significant reduction in advertising costs, plummeting from $4,817 to $2,936.
   • Percentage reduction: 39%.
3. Net Profit Increase:
   • The client’s net profit witnessed an astounding surge, rising from a modest $360 to an impressive $5,314.
   • Percentage increase: 1,376.1%.