6 November 2023 in Amazon

Complete Guide on What is Amazon Store Analytics and How It Works?

Amazon Store Analytics
Amazon Store Analytics

Starting a business on Amazon requires deep data analysis and wise decisions. Amazon Store Analytics can be useful in this situation. It assists businesses and sellers in realizing the maximum benefit from their presence on the massive online retailer. 

This analytics platform facilitates strategic optimization and informed decision-making by offering extensive data on sales, customer behavior, and product performance. This, in turn, increases sales and profitability.

This comprehensive guide’ll explore what Amazon Store Analytics is and how it can work wonders for your online business.

Amazon Store Analytics

What is Amazon Store Analytics?

Amazon Store Analytics is a powerful tool provided by Amazon to help sellers track, analyze, and optimize their store’s performance. It provides priceless insights into your store’s operations, enabling you to adjust your tactics for optimal success and make data-driven decisions. Among several key features of Amazon analytic, the Amazon Brand Reporting Tab and Amazon business reporting hold great importance for Amazon sellers, and understanding key metrics of the brand reporting is key to tracking your success. 

What’s Inside the Amazon Brand Reporting Tab?

The Amazon Brand Reporting Tab is like your brand’s personal detective. It provides detailed data on how your products perform, helping you gauge the impact of your marketing strategies. You can access metrics like traffic, conversion rates, and sales over various timeframes in this tab.

 Key Features of Amazon Brand Reporting Tab

  • Performance Metrics: This tab offers insights into your brand’s sales, revenue, and the number of detail page views your products receive.
  • Customer Behavior: It tracks customer interactions, including page views and clicks, giving you a glimpse of what interests your customers.
  • Comparative Data: You can compare your brand’s performance against the competition, which can help you identify areas for improvement.
  • Traffic Sources: Know where your customers are coming from – organic search, advertising, or external sources.
  • Advertising Data: Dive into ad campaign performance, allowing you to fine-tune your advertising efforts.

Amazon Business Reporting Tab: 

The Amazon Business Reporting Tab is for businesses looking to optimize their business operations. It offers a comprehensive view of your business account’s performance, catering to the needs of business customers.

 Key Features of Amazon Business Reporting Tab

  • Business Customer Insights: This tab details business customer orders, including order frequency, quantities, and order size.
  • Bulk Purchase Data: Uncover information on bulk orders, helping you streamline inventory and fulfillment.
  • Business Pricing: This tab lets you set special prices for business customers and analyze the effectiveness of your pricing strategy.
  • Multi-User Account Data: If you have multiple users in your business account, this tab helps you manage their activity and preferences.

Let’s Differentiate: Amazon Brand vs. Amazon Business Reporting

AspectAmazon Brand ReportingAmazon Business Reporting
MetricsSales, traffic, conversionsBusiness customer orders, bulk purchase data
Customer BehaviorPage views, clicksOrder frequency, quantities
Competitive AnalysisYesNo
Traffic SourcesOrganic, advertising, externalN/A
Advertising InsightsIn-depth ad performanceN/A
Amazon Brand vs. Amazon Business Reporting

How Does Amazon Store Analytics Work?

Amazon Store Analytics

Now that we’ve covered Amazon Store Analytics let’s explore how this powerful tool can benefit you.

Data Collection

Amazon Store Analytics gathers data from various sources, including product listings, customer interactions, and traffic sources. This data allows you to get up-to-date information about your store’s performance in real time.

Analyzing Data

After the data is gathered, it is analyzed by sophisticated algorithms in Amazon Store Analytics. Finding trends, patterns, and correlations that might not be immediately obvious to you is the task of this analysis. It’s similar to accessing a group of data scientists without requiring a doctorate in statistics.

Insights and Reports

The results of the data analysis are presented to you in reports and dashboards. These reports offer clear and actionable insights into your store’s performance. You can view your sales trends, traffic sources, and customer behavior in a user-friendly format.

Optimization Suggestions

Amazon Store Analytics doesn’t stop at providing data and insights. It goes a step further by offering optimization suggestions. The data analysis may suggest tweaks to your product listings, keyword targeting, or marketing tactics to enhance your store’s performance.


Every Amazon store is unique, and Amazon Store Analytics understands that. It allows you to customize your reports and dashboards to focus on the specific metrics and KPIs that matter most to your business. This level of personalization is invaluable for making data-driven decisions tailored to your needs.   

The Benefits of Using Amazon Store Analytics

Benefits of Using Amazon Store Analytics

Now that you know how Amazon Store Analytics operates, let’s explore the numerous benefits it offers to Amazon sellers.

1. Informed Decision-Making

You can make informed decisions with accurate and up-to-date data at your fingertips. Bid farewell to conjecture and hello to tactics supported by reliable insights.

2. Increased Sales

You can increase your sales and revenue by optimizing your product listings, keywords, and marketing strategies based on Amazon Store Analytics recommendations.

3. Better Inventory Management

Prevent stockouts and overstocking by using the inventory management insights provided by Amazon Store Analytics. This helps you maintain a seamless shopping experience for your customers.

4. Improved Customer Experience

Understanding customer behavior within your store allows you to tailor your offerings and shopping experience to their preferences. Happy customers are more likely to become repeat buyers.

5. Cost Efficiency

Optimizing your marketing spending based on the data can lead to cost savings. You’ll know where to allocate your budget for the best results.

6. Competitive Edge

Having access to Amazon Store Analytics offers you a competitive advantage in e-commerce. You can maintain an advantage over your competitors by continuously improving your strategies.

How to Get Started with Amazon Store Analytics

Get Started with Amazon Store Analytics

Ready to harness the power of Amazon Store Analytics for your Amazon store? Here’s how to get started:

1. Set Up Your Amazon Store

If you haven’t already, create and set up your Amazon store. You’ll need a store to start using Amazon Store Analytics.

2. Access Amazon Store Analytics

To access Amazon Store Analytics, log in to your Amazon seller account and navigate to the Analytics section. You’ll find a range of reports and insights tailored to your store.

3. Explore the Dashboard

Spend some time getting to know the dashboard and the different reports that are accessible. This will assist you in comprehending the data that is available to you.

4. Analyze Your Data

Dive into the data and begin analyzing your store’s performance. Look for trends, areas for improvement, and growth opportunities.

5. Implement Changes

Based on the insights you gain from Amazon Store Analytics, start making changes to your product listings, marketing strategies, and inventory management.

6. Monitor Progress

Continue to use Amazon Store Analytics to monitor the impact of the changes you’ve made. Adjust your strategies as needed to achieve the best results.

Revolutionize Your Brand with FBA Bros’ Expert Google Analytics Strategies

Getting the true potential of Google Analytics can be a big challenge, especially for beginners. It’s complex work that requires years of experience to decode effectively. Yet, amid this complexity, FBA Bros emerges as the guiding light. With their deep understanding of Google Analytics, they possess the vital expertise to craft and execute content strategies that can propel your brand to new heights, transforming data into powerful brand elevation.


With the help of Amazon Store Analytics, you can stay ahead of the competition, make well-informed decisions, and maximize the performance of your store. By understanding what Amazon Store Analytics is and how it works, you’re better prepared to cash the opportunities in the Amazon store. 

FAQs about Amazon Store Analytics

What types of Amazon sellers can access Amazon Store Analytics?

 Amazon Store Analytics is available to Amazon sellers who have established a brand store on the platform.

 Can I customize the data I want to see in Amazon Store Analytics?

 Amazon Store Analytics offers various views and filters, allowing you to customize the data you want to see. You can set specific time frames, view data for individual products, and compare the performance of different advertising campaigns.

Can you track your Amazon store on Google Analytics?

No, you cannot track your Amazon store using Google Analytics. Amazon does not allow external tracking tools like Google Analytics to be used on their platform. However, Amazon provides its analytics tool called Amazon Store Analytics for store owners to monitor their performance

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